Life at Mijiba

After two-plus decades of helping companies like Microsoft build businesses in strategic regions, James LaLonde and Henry Fong got together over a shared love of gaming to set their sights on a new challenge. In 2011, Mijiba was born to help indie studios and solo developers simplify the long, complex process of scaling mobile games and make it easy to unlock rapidly-growing markets.

Over the years, we cooked up a secret sauce for monetizing mobile games, first in China—then worldwide—with iconic titles such as Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads. So far, we’ve helped over 6,000 indie developers generate millions of dollars from their games and engage more than 3.5 billion players. 

Today, we’re combining the art and science of mobile game growth by pairing over a decade of industry expertise with the latest technologies to simplify and optimize growth for thousands of studios across dozens of countries. Now, Mijiba is the one partner mobile game developers need to manage and accelerate every stage of growth so they can get back to building the next breakthrough experience.